Deciding on Your:


The importance of the correct Sign

Your yard sign should contain three things:

- For Sale by Owner

- By Appointment

- Your Phone Number

It is very important that your sign also has a brochure holder.

Here are some examples of appealing FSBO signs.

The correct sign allows interested parties to obtain quick and specific information about your home without direct contact. If the yard sign does it’s job properly, interested parties will stop and get your brochure, indicating a genuine interest.

Why? Because:

1) They’re looking to buy.
Why else would they stop to get a brochure?

2) They’re interested in your neighborhood.
Why else would they be looking at homes for sale in your area?

3) They pre-qualify themselves.
How is that? Well since your brochure has your asking price, if they call, it’s an indication that they feel they can get financed.

4) They approve of your home’s “curb appeal”.
After all if it didn’t appeal to them they wouldn’t even slow down.

“By Appointment”

“Your Phone Number”

Your Yard Sign’s most Important Wording

The “by Appointment” and “your phone number” wording on your yard sign will primarily keep people from knocking at the door anytime of the day or night.

After all, when people see a conventional real estate yard sign they write down the phone number, call the agent, and arrange for a showing. Shouldn’t you, as your own agent, have the same privilege?

Eight Reasons why this gives you the control you need:

1) You get to show your home at a time that is convenient to you.
Not in the middle of dinner, or when the house is a mess, or you’re about to leave for soccer practice.

2) You get an opportunity to pre-qualify.
A quick question or two during the appointment call will assure that you won’t be wasting a couple of hours of your time or theirs.

3) You get a name, address and phone number.
You are going to be opening up your home to strangers. This is a safety precaution.

4) You can inquire about children.
Children can be a serious problem during the showing of a house. They’re a distraction for both you and the potential buyer, not to mention a possible liability. You can explain why you would prefer to show the house without small children present. Older children? You get to make the call.

5) Calls from Real Estate Agents.
If a real estate agent calls, (representing a potential buyer that wishes to view your home) you can come to terms on how you will deal with a commission before it become a potential issue.

6) One potential buyer at a time.
Nothing can be more stressful during the sale of a home than to have several “lookers” wandering through your home at the same time. You don’t get to devote to any of them the time and attention necessary for them to fully appreciate the value of your home. When you set appointment times you keep the herds of buyers at the curb, not waiting in your living room.

7) It shows that you value your time and respect theirs.
How long it will take to properly show your home, then sit down with your potential buyer and cover other features of it’s value and answer questions? One hour? An hour and a half? Two? Only you can answer this. But when you show “by appointment only” you get to control this aspect of the sale.

8) It allows you to maintain all the other day to day priorities in your life.
Things like the kid’s school activities, dance lessons, bridge clubs, Aunt Martha’s birthday party, hair dressers, doctors, dentists and the myriad of other things that are important to you. After all you are not a 24/7 real estate agent! Nor do you want to live like one. Right!

Now you see just how important the words, “by Appointment”, are to giving you the freedom and control necessary in selling your home yourself. No “for sale by owner” yard sign should ever be displayed without them.