Seven Techniques For:

Marketing Your Home

Real estate agents know:
The key to home selling is MARKETING.
Now you know it too!

Since the “For Sale by Owner” isn’t using a real estate agent or a brokerage firm, your marketing efforts will be an “out of pocket” expense.

This expense is yours and yours alone.
Whether you sell your home or not!

You need to invest your “time” and “money” wisely.

Paramount to a successful “For Sale by Owner” home selling is deciding which sells techniques to employ and then putting together an effective Home selling campaign.

The marketing information that is presented in “For Sale By Owner. . .Plus” should help get you started in the right direction. Remember that each home sell is unique. Each owner’s circumstances are different. A marketing plan that is great for someone else, might not work for you. YOU will have to decide which of techniques presented here would fit best in your marketing plan and how to use them.

As a For Sale by Owner your first marketing task will be to identify just who your potential buyer is and where to find them.

When identifying your buyer, ask yourself a simple question.

Who wants to buy my home?

Not an easy question to answer is it?
Let’s break it down.

A young family?

Newly weds?

Empty Nesters?

A single parent?

A widow?


A young executive?

A corporate president?

The handy man?

Now ask, What kind of Home am I selling?




A “fixer-upper”?


Vintage Victorian?

Mid-town condo?

Mountain rustic?

You get the picture.

Once you understand “who” and “what” it is you are selling, then you can specifically target your potential buyers.

Simple isn’t it? This is a “Marketing 101” concept that holds true for just about anything that you’re trying to sell. And it works very well for the “For Sale by Owner”.

Get out a pen and a piece of paper. Now, write down some two or three word phrases describing your home. Beside each descriptive phrase write down several “types” of individuals or families that would be right for your home.

The next part will require some diligent thought, but “You can do it!!”

For each type you have, ask yourself:

Where will I find these people? Where do they frequent?

At the mall?



Country club?

Grocery store?

Employee’s lunchroom?

Executive’s lounge?

Flea markets?


Outlet stores?

The rest is simple.

Design a plan that gets you the most “bang for your buck!” Target your ads and brochures to appeal to your specific prospects and distribute them where they will be.

Sounds like a lot of work, doesn’t it. Well, “For Sale By Owner. . .Plus” will help you minimize the work and stress. Use the information presented here and you will be well on your way to a successful home sale.

Below are seven links to your tools with the details for a winning Home Marketing Strategy.


The importance of the correct sign.


An informative and orderly Brochure is paramount.

Media advertising

Easy and effective Newspaper and Magazine ads.

Other methods of advertising

Alternative marketing ideas and how to use them.

Neighborhood Canvas

Your neighbors are your best allies. How to get them involved!

Your Showing Plan

Plan to show, and show by your plan!

The Open House

Taking advantage of an Open House, just like agents do.